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Esports in infographics: how the target audience has changed in 3 years

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Esports in infographics: how the target audience has changed in 3 years

Table des matières

The article considers changes in the portrait of the target audience (TA) of the esports website https://egamersworld.com. The analysis is made on the basis of the Google Analytics site visits counter.

The main channel of TA attraction is SEO.

Main regions of visitors

Brazil, Poland, United States, Germany, Ukraine, Philippines, Kazakhstan, Peru, France, Spain, Türkiye, Australia, United Kingdom, Russia (terrorist country), Argentina, India, Sweden, Denmark, Canada, Indonesia, Malaysia.

Comparison periods

January-June 2020
January - June 2023

The reach of unique visitors in the samples is 5.2 million.

Key comparison metrics

Disciplines
Age
Gender
Device type
Browser
Interests

Popularity distribution of esports disciplines (2020 vs 2023)

Popularity was estimated based on the number of pages viewed for each discipline.

Esports in infographics: how the target audience has changed in 3 years. Photo 1

What's changed:

CS:GO showed an increase in popularity
Dota 2 lost popularity significantly
LoL did not change its position
Valorant showed growth
Rocket League also became more popular

Age of users

Esports in infographics: how the target audience has changed in 3 years. Photo 2

The key change is a significant decrease in the share of users from the 25-34 group and an increase in the share of 35-44 and 45-54 users.

Lecture recommandée:

Gender of users

Esports in infographics: how the target audience has changed in 3 years. Photo 3

As it can be seen, there is a steady increase in women's interest in eSports.

Device type

Esports in infographics: how the target audience has changed in 3 years. Photo 4

Esports is one of the few niches that doesn't have the overwhelming dominance of mobile devices.

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Browser

Esports in infographics: how the target audience has changed in 3 years. Photo 5

The only significant change is the growing share of Opera.

User Interests

2020

Esports in infographics: how the target audience has changed in 3 years. Photo 6

Esports in infographics: how the target audience has changed in 3 years. Photo 7

2023

Esports in infographics: how the target audience has changed in 3 years. Photo 8

Esports in infographics: how the target audience has changed in 3 years. Photo 9

Yuriy Sheremet

Yuriy Sheremet - Expert en jeux mobiles et esports parmi les jeux de tir et MOBA.

À EGamersWorld, Yuriy, comme en 2020 lorsqu'il a rejoint le portail, travaille avec le contenu, bien qu'avec des ajustements à son domaine de responsabilité.

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