How to choose a reliable bookmaker: tips and advice

Today, the online betting industry is represented by countless betting companies, the most reliable of which are listed on TPP. But most of them are not exactly honest guys who have emerged just to screw users, collect money from them, and then fall into oblivion. In all this mass it is sometimes difficult to choose a reliable bookmaker who won't cheat you and guarantees payment of winnings. In this article, we will run through some basic tips that will help you avoid falling into the trap of scammers and decide on which bookmaker to choose for betting.

Age and brand reputation

The first thing to consider when choosing a bookmaker is the age and reputation of the brand. Advertising from all corners does not always characterise the degree of reliability. Another thing, the history will show how carefully and carefully the office treats its customers. You can also look at what clubs or professional teams cooperate with bookmakers - their reputation is important to them, so they will not work with anybody.

Brand awareness

Another important factor is the reputation of the brand itself. It's important to be careful here, as scammers like to parasitize on famous bookmakers, trying to get on the hype train by using a similar name or identical colour design. Still, the better known a bookmaker is, the more reliable it will be. The rule is simple: if a betting company has managed to maintain its popularity and stay in the limelight for a long time, it is unlikely to bail on its customers.

Testimonials

The most trivial advice is to run through the user reviews. You will hardly find a bookmaker with a purely positive evaluation, but the higher the number of comments and the higher the score, the more trustworthy the betting company is.

Representation in different countries

Every country has its own strict laws, and while one state bans certain types of gambling entertainment, another has complete freedom of action. Another point is that large and reliable bookmakers manage to adjust to regional realities in order to reach as large an audience as possible. It is not profitable for such bookmakers to spoil relations with local authorities, so they try to work as honestly as possible.

Existence of official licenses in different countries

Having a licence is an extra indication of security, the protection of users. Gambling regulation is truly of paramount importance for self-respecting bookmakers. Therefore, if an office is open and provides access to its licences, there is no point in it ditching its customers.

Customer Service

An important factor in the reliability of a betting company is the work of its support team. Here too, there are a number of criteria which will serve as an evaluation of the service: involvement, speed of response, availability of several ways of communication and operator access. Taken together, having these criteria will help you know that you're dealing with a reliable bookmaker.

Promotions and Bonuses

You can't ignore the bonus programme either. Reputable bookmakers offer a lot of promotions for new customers, as well as for regular users. You can also judge the reliability of an office by the existence of a loyalty program, which in itself implies long-term cooperation.

Website usability

No one will be comfortable using a website assembled in a basement on their knees. It's important to understand that development is an expensive process. And the more convenient the site, the more money the bookmaker has invested in it. The following can be drawn from this: fraudsters are unlikely to bother with web development, whereas reputable bookmakers value their image and do the best they can for the comfort of their customers.