Online Casinos Building Trust: Why Including Hit Slot Games is Key

Online casinos continue to grow in popularity each year. From established markets like the UK to the emerging markets of the US, the continued developments in the underpinning technology and the stream of new releases certainly help to keep the experience fresh. However, one corner of the online casino gaming experience dominates to a huge degree, and within it, a certain collection of products.

This is, of course, online slots. According to the UK Gambling Commission, 81.8 percent of Great Britain's gross gambling yield generated by online casino games comes from slots. It’s a huge sum, and within that, a hefty chunk is taken up by a select few games – despite new releases hitting the virtual libraries weekly. It’s the inclusion of these games that helps to build trust in the sites that put being trustworthy as a major selling point.

Games as a Reflection of Prestige

Online casinos have many ways of proving their prestige and building up trust with players. This is a vital part of being a successful platform as the competition across the board is so strong. Sites will earn a license from trusted regulatory bodies, like the UKGC, and include all of the popular payment options, including PayPal, Trustly, Apple Pay, and MuchBetter. Of course, players come to the websites to play the games.

There is a certain level of appeal to having a steady flow of the latest releases and newest tech-driven game types. Many players will be happy to give them a go, but the majority of regular players will turn to the games that have proven to be entertaining. Slots are pay-as-you-play, so taking your time to work out if a new game is any good can be costly. So, players go to the games they trust, which helps to bring up the trustworthiness of an online casino.

Seeing how certain slots have become trusted in this way, sites like PlayFrank, which put trustworthiness at the core of their brand messaging, have incorporated as many of the most popular slots as possible. Sweet Bonanza is one of their headline acts. The high volatility slot comes with clear-cut gameplay, the hit tumble feature, and a free spins mode. Alongside Sweet Bonanza, there’s also Big Bass Bonanza, Book of Dead, and Starburst join to form a strong collection of the world’s most popular slots.

Value in New Slots Down the Line

Plenty of people want to try new slot games and even seek them out over the collection of the most popular ones. Some would see it as a risk, but eventually, enough players will gravitate to the worthy slots and build a strong following. Word of mouth is a very important part of a slot game becoming as successful as popular, but the process certainly takes time.

A prime example of how slots can slowly build into becoming popular and trusted comes in the form of Valley of the Gods, which was released in 2017. From developers Yggdrasil – who also made Valley of the Dead – the slot gradually picked up an audience. Then, as Gambling Insider reports, it was nominated for the Online Slot of the Year Award in 2025, going head-to-head with more recent hits like Rich Wilde and the Tome of Insanity.

It’s important to keep a strong flow of new slots because players will always appreciate having as much choice as possible. For platforms looking to earn the trust of the audience through their games, though, the first step to nail is collecting as many of the most popular slots as possible.