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EGamersWorld/Actualités/Counter-Strike (CS2)/ENCE teams up with fashion brand Björn Borg

ENCE teams up with fashion brand Björn Borg

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Finnish Esports organization ENCE announce partnership with Björn Borg, a Swedish fashion and apparel brand named after the world-renowned tennis player.

Together, the two brands will soon launch a new ENCE pro kit and have already created a line of sportswear for ENCE players. There are plans for merchandise drops to be sold through the company’s channels.

Björn Borg is a Swedish sports apparel brand, named after former Swedish tennis player of the same name, one of the all-time greats of the sport. The fashion brand was in the past owned by WBM, a company that later bought the rights entirely and changed its name to Björn Borg.

This is the first foray into esports for Björn Borg, a company most known for producing underwear. As a part of the partnership with ENCE, Björn Borg and the esports brand have created a line of athletic wear for ENCE players, which includes a hoodie, pants and sneakers customised with the ENCE logo. The two brands have also created a new kit for ENCE, which will be released soon, according to ENCE.

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Together the two brands will also work on merchandise drops and collections, first of which is to be launched in the Spring of 2025.

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