NRG and broadband provider Spectrum sign multi-year partnership
The exclusive naming rights deal — first struck in 2023 — has been extended for the next three years. The continued collaboration will see Spectrum feature prominently on NRG’s Esports jerseys. Moreover, the broadband provider’s services will be utilized at NRG’s LA headquarters and Culver City training facility.
According to a release, the two companies are set to host an event series titled ‘Storm the Castle’ that will ‘transform the NRG Spectrum Castle into a fantasy factory of extraordinary gaming and entertainment experiences.
The first event, set to be held across October 25th-26th, will feature a Minecraft-themed haunted house and musical performance by rapper KYLE. The event will allow fans the chance to visit the NRG Spectrum Castle themselves.
NRG’s casual gaming brand Full Squad Gaming will also take part in activations as part of its ‘Gaming Tour of America’ initiative. According to the release, the programme will see NRG and Spectrum’s provide fans with live activations, influencer partnerships and content creation.
On the partnership extension, Brandon Tortora, Head of Sales and Brand Partnerships at NRG, said: “What we’re creating isn’t just a sponsorship; it’s a revolution in how fans experience gaming and Esports through Spectrum, the best Internet and WiFi choice for gamers.
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Complexity and Team Liquid secures a Major SpotsComplexity and Team Liquid won their matches and advances to the Major Opening Stage570KillermeisterGameday 2 of the American RMR ends with victories for Liquid and MIBRMIBR wins again to move to 2-0 overall score, while Liquid earn their first win by outplaying Argentinians from KRU363KillermeisterM80 secures first win against Red CanidsM80 get their first win at the American RMR by beating the Red Canids365KillermeisterAmerican RMR Day 1 Intermediate ResultsThe first game day of the American RMR is already giving us some unexpected results869KillermeisterNRG and broadband provider Spectrum sign multi-year partnershipNRG has announced a new multi-year partnership with US-based internet provider Spectrum.113Dima Ostapchuk
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